Ricardo Miranda Zúñiga

Structural Patterns

Reflections on Art, Technology and Society

Archive for the ‘animation’ Category

Philosophy Works 2023-24 Ad Campaign

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The School of Practical Philosophy & Meditation offers a journey of self-discovery that guides students toward understanding their innate wisdom and appreciation of the underlying unity connecting us all. Philosophy Works, the introductory ten-week course, prepares students for mantra-based meditation, an offering upon completion.”

THE CHALLENGE
In-person enrollment has been dropping for the last two years. The brand identity has gone through many iterations. We need a campaign that will once again establish the School as the NY community hub for Practical Philosophy.

THE GOAL
To reach our audience more efficiently, speak to their pain point and engage them with the benefits of PHILOSOPHY WORKS. We expect to increase our in-person Philosophy Works classes on the Upper East Side and Tribeca.

MY DESIGN APPROACH
When on the subway, I seek out the illustrations commissioned by the MTA and I tend to lose myself in the stories that the illustrators create. I do not seek out advertisements. (Of course, I don’t need to as they can’t be missed.) Generally, the advertisements are not engaging. My approach to this project is to be a visual artist and storyteller, not an advertiser. My goal is to create an in-car advertisement that people may lose themselves in through illustrated New Yorkers and the possible interactions and activities of these characters. The School’s Creative Director, Jaime Sears felt that the advertisement needed to speak to the difficulties and uncertainties (“pain point”) commonly experienced by New Yorkers at this time. Ideally, the scenarios in the illustration will be familiar to most New Yorkers.

With these concepts in mind, I rode the subway and traversed the city. I photographed fellow commuters and eavesdropped on their conversations, observed their interactions. Specific individuals and life moments are represented in the final illustration. The majority of the characters in the final composition are real New Yorkers – commuters, pedestrians, recyclers, and even our infamous subway rats…

Poster for the subway platforms – goal: simple but striking

THE CAMPAIGN
As meditation is a key element of the School and a practice known to calm people, I elected to have meditation be the central element to the design. Without the funds for a photo shoot, I searched online for people meditating. I found an attractive young woman sitting on the floor with her hands’ index finger and thumb touching. At the School, people generally meditate in a chair, however, design-wise, I felt that the chair would take up too much horizontal space, so I purchased the rights to the photo of the woman on the floor in a criss-cross applesauce pose and changed the hand pose. I based the central illustration on this photograph. I also wanted to make the name of the School central, so I placed the School’s name on her t-shirt at the very center of the design.

10 second animation for social media

I surrounded the meditating woman with vignettes of everyday life from subway to street. Moving from left to right: subway musicians, a Hasidic commuter studying, a young woman with her earbuds in place, a businesswoman busily texting, two men in conflict, an MTA maintenance worker sweeping as he watches a business dandy toss his coffee cup on the platform floor with a trash can nearby… At the center, a woman meditating with a fiery aura outlining her figure. Then to the street (right side of the design) – a young female pedestrain wearing a surgical mask, PRIDE revelers enjoying life, an older man observing the street scene from his window, a mother and daughter gardening, a food delivery guy on his bike, and people recycling. A few of these illustrations, I had already created for past projects. The subway musicians and female subway rider I rotoscoped long ago for a series of animations reflecting New York City life. The rat and delivery guy are from a 2D video game and installation, una geografia de ser. Recycling past illustrations was necessary as the turn around on this project was very tight. However, the rest of the work is new.

I created a version of the graphic illustration with thought bubbles or spoken text for the various characters, but the School preferred that viewers interpret the illustration for themselves. Throughout the illustrations, I attempted to represent points of conflict that are common to the density of New York City.

The platform poster is much simpler and hopefully striking. It merely presents a woman meditating. Since people are on the platform for a shorter span of time, waiting to get on a train or exiting the station, I wanted to create a graphic that would immediately speak to the commuter.

Here are images posted in the subway cars and in the platforms:

Philosophy Works poster on the 4/5 Line
Subway poster mounted in the subway car
Philosophy Works along the subway platform
Philosophy Works at the Grand Street platform

Written by ricardo

August 4th, 2023 at 3:49 pm

Review of “The Linguistic Errantry”

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The Linguistic Errantry by Tansy Xiao

Imagine an immersive Boschian landscape rich with metaphoric allusions of surveillance and control, such is artist Tansy Xiao’s latest creation. The desktop application “The Linguistic Errantry” puts the user/player in a surreal yellow hued environment populated by singing giraffes, floating goldfish, levitating eggs, flying surveillance cameras and a giant broken egg with octopus tentacles dancing about. In a desert-like setting, enclosed by rock cliffs, Marxist monuments stand erect but their heads are 19th century copper and brass diving helmets. A buddha on lotus monument is surrounded by surveillance monitors that show the world itself as captured by the roving surveillance cameras. This world reflects upon “the totalitarian lockdown in Shanghai.”

“The Linguistic Errantry” is a first person roaming world. Walk past any of the 14 giraffes and you will hear it singing brief notes.

Each giraffe is set to sing a measure constituting 2-4 notes and nonlinguistic lyrics deconstructed from L’Internationale. When two giraffes collide, they adopt each other’s measure to add to their own array. Giraffe 0 as the only exception, is set to speak “Control / Your / Soul’s / Desire / For / Freedom” by default, instead of singing—a propaganda phrase from a government official during the totalitarian lockdown in Shanghai, when the whole country entered an Agambenian “state of exception.” Each word occupies one slot in its array and will be gradually replaced by fragments from L’Internationale as giraffe 0 encounters the others of its kind.

https://www.tansyxiao.com/the-linguistic-errantry

As game engines have become more accessible and adopted by artists to create immersive worlds layered with meaning and cultural critique, it is exciting to see Xiao adopt the game platform to create a powerful metaphoric world that easily stirs investigation and reflection in the viewer. As Xiao further describes “The Linguistic Errantry reimagines the Tower of Babel in a way that manifests the arbitrary nature of history: the consolidation and disintegration of sovereigns, an anticipated revolution to be generated by mere chance, or a parallel universe where nothing ever happens and only entropy reigns supreme.”

Dictator Cycle

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The series of work titled Dictator Cycle has a specific moment of inception – January 29th, 2014 when I heard that the Nicaraguan National Assembly had elected to do away with presidential term limits, effectively allowing, the current president Daniel Ortega to remain president throughout the remainder of his life.

With each manipulation of the Nicaraguan constitution by Ortega and the Sandinista party, I feel a deep sadness for the impoverished country, the birthplace of my parents and where I spent the best days of my childhood. I am also dumbfounded at the short-sightedness of the ruling party and the ignorant avarice of Daniel Ortega who will not hand over the political reigns of the country to a new generation.

Prosperity has been illusive to this small country that has suffered a long-lasting dictatorship, natural disasters, a popular revolution and seemingly inherent political corruption. If only true leaders would emerge who seeks an end to corruption and the engineering of a society striving for the well-being of all its people. Unfortunately, since the Nicaraguan National Assembly elected to eliminate presidential term limits, an end to poverty and corruption appears as distant as the worst period of the Somoza dynasty. Ortega has effectively become Somoza.

Nearly a year later, I illustrated Stalin/Putin out of anger of the increasingly draconian laws in Russia such as the “bloggers law” and “anti-gay law”. Following Stalin/Putin, I started work on the “Dictator Cycle” as an illustrative series depicting once young and noble leaders who had become corrupt autocrats unwilling to surrender power. Each “Dictator Cycle” pairing is alive today or their reign continues to have very real consequences upon the country. For example, although Gaddafi has been killed, Libya continues in disarray. Although Kim Il-sung died in 1994, his grandson Kim Jong-un is North Korea’s current supreme leader and is shown to perhaps be the most ruthless of the family dictatorship.

Trump Chases Out Kids

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Following travel, Iggy had a week off from summer camps, so we got to enjoy the week together. I proposed that we make an animation. He was game. I gave him a drawing pad, showed him Richard Williams’s The Animator’s Survival Kit and he started drawing. After a few minutes, I look over at the drawing pad and say “That looks like Trump! Are you drawing Trump?” Iggy: “Yes, a naked Trump. Lets make an animation of naked Trump chasing immigrants…”

Over the following few days, Iggy drew each of the characters: Trump, a female immigrant, a male immigrant and lastly decided to add ICE police. Iggy was firm on having the ICE police shuffle along. He drew each of the steps of the run cycles for each of the characters and I did the coloring. With the art work done, I took over setting up the timeline with tweens and finding various backgrounds to reflect the United States. Iggy made the call on the background sequencing.

I had two audio clips of Trump flip flopping on treatment of undocumented kids to give the animation a soundtrack. Lastly, I found a sound clip of Homer taking a fall which seemed like a fitting culmination.

Written by ricardo

July 22nd, 2018 at 9:20 am

Realidad VE

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Realidad VE

Realidad VE is a virtual reality experiment in combining documentary material with a virtual space

Realidad VE is a small experiment that attempts to combine documentary material with virtual space for VR presentation.

Last fall I had an extended interview with José Bergher a retired professor and classically trained musician from Venezuela who was the director of the Symphony Orchestra of Venezuela. Throughout his professional career he worked between New York City and Caracas and the reason behind the interview was to learn about that dual citizenry – about living between cultures and floating from one part of the world to the other. However as the interview progressed, I asked José about the current state of Venezuela – politically, economically and the common problems that people face day to day. He replied with a 20 minute discussion of the rise of Chavez and the current power-grab by Maduro and the lasting influence of Fidel Castro.

I knew that this discussion would not be appropriate for the project that I was working on, but I appreciate his first-hand perspective and given the last several weeks in Venezuela, I wanted to present his voice in a unique format. Entirely based on my news consumption of current protests, clashes and seemingly general instability in Venezuela, I created a blank world with the exception of dead trees and abandoned drilling rigs. The world is populated by men and women running across the space. A boy sits against a tree taking in the world around him. At another spot a young couple argues and elsewhere two friends are in discussion. Along the entire perimeter paramilitary troops stand guard and watch the space. At a couple spots trios of soldiers have friendly discussions. In this world, the military is at ease, though watchful whereas the people appear frantic.

I’m interested in combining documentary material such as the interview with José Bergher with virtual space and employing virtual reality as a platform for documentary. Jose’s discussion of current Venezuelan politics presented an opportunity for experimentation. Pictured above is the project for installation that features an animated José Bergher above the virtual space, the project is online with out Bergher’s video, only his voice accompanies the virtual space as the inclusion of video made an already long load time much longer.

Kelly Sears’s Animations During Trump Administration

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Animator Kelly Sears creates eerie speculative narratives by superimposing a voice on to archival footage. The voice presents a state of surveillance and authoritarianism as the viewer watches post-war American footage that she manipulates through various forms of animation. Sears’s work has even greater resonance and seems increasingly foreboding given the Trumpian political climate.

Although “The Rancher” (2012) uses footage of Lyndon B. Johnson, upon listening to the narration, Trump immediately comes to mind.

The Rancher (excerpt) from Kelly Sears on Vimeo.

“Voice on the Line” (2009) stirs to mind the NSA’s wiretapping, but again with Trump’s assault on immigrants and initial legislative actions, the Trump administration and ICE come to mind as I watch excerpts from this film in which a secret police listen to conversations with phone operators. Unknowingly the operators have become complicit in the monitoring and spying of the U.S. population.

Voice on the Line (excerpt) from Kelly Sears on Vimeo.

Written by ricardo

February 15th, 2017 at 9:36 am

OMETEPE Video Game Featured at FLEFF

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OMETEPE the Video Game

Curators of Interface/Landscape 2016 New Media Exhibition, Claudia Costa and Dale Hudson have selected the online video game OMETEPE to be featured in the New Media portion of the Finger Lakes Environmental Film Festival at Ithaca College, NY. Check out the festival linked above or go directly to the game: for OMETEPE on Firefox/Mozilla or OMETEPE on Safari/Chrome. However, the best experience is to download and play locally. Download links are listed under the game.

Written by ricardo

December 12th, 2016 at 11:58 am

Woman In Subway

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This is the latest animated loop inspired by traversing the city. Whether walking or on public transit, observations of urban life trigger visual ideas that are rendered as brief animations. Audio accompanying the animations are recordings from urban walks as well as interviews with NYC residents. The audio accompanying this animation is from a brief excerpt from an extended interview with my 86 year old neighbor Louise.

Go to rmz.nyc to see the entire series, click on the central image to go from one to the next. Through the combination of animation, WebGL, web video and audio as well as various javascript libraries such as p5.js and three.js, the browser is employed as a canvas.

Pixar’s Luxo Jr.

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For nearly a year, October 8, 2015 through September 11, 2016, the Cooper Hewitt Museum had a couple rooms dedicated to a Pixar exhibition – “Pixar: The Design of Story”. The exhibition featured drawings depicting the conceptualization and development of various Pixar films, such as “Inside Out”. One small room was dedicated to Pixar’s initial animated short “Luxo Jr.” – the animation featuring the desk lamp that went on to be incorporated into Pixar’s production logo. In the gallery, the animated short is screened and the film is accompanied by documents that portray the development of the film from the animation’s script – merely a list of actions and three storyboards. The presentation effectively breaks down the evolution of the animated short and demonstrates how a simple idea may develop into noteworthy production.

Pixar's Luxo Jr. script

Luxo Jr. First Storyboard

Luxo Jr. Second Storyboard

Luxo Jr. Storyboard

Written by ricardo

September 24th, 2016 at 2:27 pm

Too Many Guppies

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I took a video of a clarinet and drum duo inside the Metro Tech Subway Station and created a rotoscope animation with the musicians in the foreground, a collection of subway advertisements that I’ve documented over the years in the background and recent gentrification interviews as audio… This is New York City!