Structural Patterns

The winter MTA subway campaign’s in-car poster remained consistent with the fall design. However, the characters were given winter coats, beanies, the LGBTQ revelers became New Year 2024 revelers. The two men arguing along the bottom left were given NY sports team colored beanies. The mom and daughter to the right are making a snowman instead of tending to a garden. The bike deliver person has been given a winter coat, gloves, helmet and food delivery backpack. If one zooms into the helmet, it is decorated by WAK – WAK is the pronunciation for the Mayan hieroglyphic representing the number six. Places labeled six are cosmic realms in Mayan writing. As an ear decoration, this rendition of WAK wears a smart phone.

For the subway platforms, the creative director, Jaime Sears requested a new design. She envisioned a woman against skyscrapers, at ease as if meditating amidst the magnitude and intensity of New York City. Following her concept, I created a series of glass towers from the street perspective and placed a young woman with her eyes closed at the center, the towers rising all around her.

Lastly, I was asked to create a design for the Wallkill postcard. The budget was small and I was asked to work with existing assets, so I created a new setting and recycled the NYC characters. Linda Engler, a longtime member of the School who lives near the Hamlet of Wallkill where the School has an estate took photographs of New Paltz Main Street. Linda took the photographs to provide me with source material for the postcard. I used a photograph of the Indigo Velvet and Rock Candy Vintage building to help illustrate a New York town setting. I maintained the concept of an individual in meditation as the central element while other characters go about their lives. Hopefully, the postcard will visually engage viewers and draw them into learning about the School of Practical Philosophy and Meditation.