Archive for February, 2024
Spring 2024 School of Practical Philosophy & Meditation Advertisement Campaign
Jaime Rathore, the creative director for the advertising campaigns for The School for Practical Philosophy & Meditation once again hired me to create the MTA subway posters for the School. This time we worked with fellow School member and digital consultant Adam Wasserman to help generate ideas for the posters. Adam presented several ideas, the one that was selected features the word “TRANSCEND” trailed by a phrase that reflects common nagging realities (at least common to New Yorkers). A few of these phrases were:
- your late-night doomscrolling
- your roommate’s dirty dishes
- slow walkers
- your eight side hustles
The three that resounded best were: “TRANSCEND your late night doomscrolling,” “TRANSCEND your side hustles” and “TRANSCEND your roommate’s dirty dishes.” As both the budget and time were tight, I was asked to reuse some of the recent artwork. I did, however, create a new illustration for the doomscrolling concept (pictured above) as I didn’t have an appropriate asset. Below are the two in-car subway posters that will be presented above riders’ heads and one platform poster. Adam suggested editing the illustrated characters’ t-shirts from showing the entire School logo and name to only showing the logo (which I think works nicely).
