Ricardo Miranda Zúñiga

Structural Patterns

Reflections on Art, Technology and Society

Archive for June 18th, 2010

The Way To Work Is Now and Now and Now…

without comments

To the truly mobile work force.
To the new paradigm.
Get the innovation right when it happens.
The way we work is now.
What will you choose?”

Whether it’s large companies or small start-ups, the transparency of profiteering on hype is clearer today than ever before. We recognize it as soon as we see it and yet, these people will jump on the latest buzz term to capitalize on vapor… Unfortunately investors will invest, naive management will be seduced and some will buy into these “Cloud” products.

This video is sickening to watch, be prepared to have a bunch of tools try to sound visionary and inspiring (and you really don’t want to witness the little dance moves):

Choosing the Cloud is Capitalism On Hyperdrive… It will make workaholics happy, and their children sad and neglected (although these are most likely people who only see their children on the weekends, so weekend time will be curtailed by emails, txts, mobile conferencing…) As Internet accessibility expands, the office is always at your fingertips.

But people needn’t accept this, a worker’s contract must be established, privacy and inaccessibility is necessary for the imagination… draw the line. Of course these CEOs will say that the Cloud saves time by establishing greater efficiency… don’t believe the hype. And if you really feel the need to jump into the clouds, just use Google. Although it’s not as pretty, Google is well ahead of these companies, and it’s likely to be around longer (and they’re already analyzing your searches anyhow).

I’m primarily reacting to this silly video and the hype revolving around “Cloud Computing.” After all, it’s the roll of entrepreneurs to try and capitalize on hype, to make quick money on tools that are already freely accessible or to cash in on naivety, laziness or ignorance. And if it’s a good product that facilitates some work flow, or has you log into less things, great… But underlying my reactionary response is the need for a critical perspective regarding ease of accessibility. And the pervasive business mentality of the need to always be connected that flows into all aspects of society (not just business)… It is time for a universal social contract to be established that allows the worker privacy and inaccessibility. Today, it’s simply too easy for young or vulnerable employees to be taken advantage of and be expected to be on call or online 24/7.