{"id":1633,"date":"2025-06-03T12:46:55","date_gmt":"2025-06-03T19:46:55","guid":{"rendered":"https:\/\/www.ambriente.com\/blog\/?p=1633"},"modified":"2025-06-03T12:46:55","modified_gmt":"2025-06-03T19:46:55","slug":"philosophy-works-spring-2025-campaign","status":"publish","type":"post","link":"https:\/\/www.ambriente.com\/blog\/2025\/06\/03\/philosophy-works-spring-2025-campaign\/","title":{"rendered":"Philosophy Works Spring 2025 Campaign"},"content":{"rendered":"\n<p>Once again, I was fortunate to be commissioned to create the spring 2025 <a href=\"https:\/\/philosophyworks.org\/\">&#8220;Philosophy Works&#8221;<\/a> MTA advertisement campaign for The School of Practical Philosophy &amp; Meditation.  The idea that came to mind revolved around achieving lightness of being.  Visually, I thought about New Yorkers floating above the skyscrapers, and madness that is New York City.  I assembled a simple mockup, below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ambriente.com\/philosophyWorks\/spring2025Sketch01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>The idea was approved, however, a central and grounding figure was necessary.  So I placed a person in stride walking directly to the viewer.  The turn around time was tight and as the School had previously requested the paper cut out generative AI, I once again turned to generative AI to help create the assets for the design.  I fed the individual photographs of floating or jumping people into the AI with the setting for digital illustration.  I then assembled the final composition from the various assets &#8211; people and skyline.  The subway platform is immediately below and then the subway car version.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ambriente.com\/philosophyWorks\/spring2025_Platform.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>As you can see, I made sure to include iconic Manhattan buildings, new and old &#8211; the Woolworth Building to the left, One World Trade Center and the <a href=\"https:\/\/www.herzogdemeuron.com\/projects\/305-56-leonard-street\/\">Herzog de Meuron &#8220;Jenga Tower&#8221;<\/a><\/p>\n\n\n\n<p>The main critique from the School is that the central figure looks too much like Tom Brady.  However, the posters have been graffitied with &#8220;USE HUMANS NOT AI.&#8221;  The next iteration should return to hand-drawn digital illustration!  Oddly, although the School paid the usual cost for MTA poster distribution across platform and subway cars, I&#8217;ve only seen it on the platforms.  I&#8217;ve yet to see the in-car version below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ambriente.com\/philosophyWorks\/spring2025_InCar.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>We kept the catch phrase from the previous campaign, they didn&#8217;t go for my listing of philosophers and the allusion to the 1987 &#8220;Calgon, take me away!&#8221; TV campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once again, I was fortunate to be commissioned to create the spring 2025 &#8220;Philosophy Works&#8221; MTA advertisement campaign for The School of Practical Philosophy &amp; Meditation. The idea that came to mind revolved around achieving lightness of being. Visually, I thought about New Yorkers floating above the skyscrapers, and madness that is New York City. [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[502,472],"tags":[],"class_list":["post-1633","post","type-post","status-publish","format-standard","hentry","category-design","category-graphic-design"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/posts\/1633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/comments?post=1633"}],"version-history":[{"count":1,"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/posts\/1633\/revisions"}],"predecessor-version":[{"id":1634,"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/posts\/1633\/revisions\/1634"}],"wp:attachment":[{"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/media?parent=1633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/categories?post=1633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ambriente.com\/blog\/wp-json\/wp\/v2\/tags?post=1633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}