Archive for the ‘Immigrants’ tag

New York Magazine Does Not Pay Immigrant Subjects

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New York MagazineWith a verified paid circulation of 404,5731, you would think that New York Magazine would offer a small honorarium to immigrants who are photographed for the magazine.

The bi-weekly New York Magazine is a limited liability company (LLC) with a cover price of $5.99 and an annual subscription cost ranging from $25 to $29.97. In September 2014, New York had the biggest growth for online traffic in the company’s history with 27 million monthly unique visitors across it’s web properties (NYmag.com, Vulture, the Cut, Grub Street and Science of Us)2. The magazine has claimed that it’s newsstand business remains highly profitable3 and yet it expects immigrants to be photographed and featured in the magazine to voluntarily offer 2 hours of their time.

Last week I received the following call via an email list that I’m on:

Boom Production Casting Call – New York Magazine

What: Looking for New York immigrants from ALL walks of life— this can include babies, infants, grandparents, mothers, daughters, sons, everyone. From diverse neighborhoods and ethnic communities all over the 5 boroughs. Immigration Status doesn’t matter!!! Only requirement you must be born in another country and live here in NY. Feel free to pass this along to a friend of family member.
When: Shoot dates – Monday Nov 28th and Tuesday Nov 29th in New York City (Requires a minimum of 2 hours of availability)

About the Photographer: Platon (Has photographed, Barack Obama, Vladimir Putin, Woody Allen, Adele and Alicia Keys to name a few)

I then emailed the contact for the call asking how much does the two hour photo shoot pay. I got the following response:
This is a journalistic project therefore theres no rate for it.

So then I replied – am I to understand that the photo shoot, feeds NY Magazine content that is sold to buyers and subscribers and will help promote Platon’s career, whom I assume is paid for taking the photographs, but the subjects get nothing for their time? If so, it seems as if the magazine and photographer are taking advantage of immigrants based partly on the current political environment in this country.

And to this email, I received the following response:

This is a voluntary participation,

This content is to fulfill an article being written about the amazing citizens of NY who migrated here from somewhere…

Amazing citizens whose portraits will help sell the magazine and yet not even a small honorarium for their time. I am a CUNY professor with a lousy salary for New York City and when I work with immigrants on an art project, I always put aside an honorarium for their time. In a latest project, I budgeted $120/hour for 10 interviewees. I have a tiny budget and no expectation of a profit on an artistic project, yet, I respect the people who work with me and their time hence I offer an honorarium. It’s unbelievable that a successful magazine can not do the same.


Footnotes

1. The Alliance for Audited Media
2. Magazine.org
3. Folio

Written by ricardo

November 28th, 2016 at 8:47 am