Recetas y Gangas: Essex Street Market Installation

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Recetas y Gangas (Recipes and Deals) is an audio montage of Essex Street Market vendors and shoppers listing goods for sales or sharing personal recipes. The audio montage was recorded and composed to project the market on to the street through an amplified bullhorn. As pedestrians walk past the Essex Street Market, they hear the recorded voices of people working and shopping in the market. Recetas y Gangas was conceived and produced by Ricardo Miranda Zúñiga in 2016 for the exhibition “Lettuce, Artichokes, Red Beets, Mangoes, Broccoli, Honey and Nutmeg: The Essex Street Market as Collaborator” curated by Nicolás Dumit Estévez Raful and presented at Cuchifritos Gallery, located within the Essex Street Market.

Commonly street markets around the world have both an outdoor and indoor space. The perimeters of the market may extend on to the street to invite pedestrians in to the market. Rather than walls, street markets may present large openings and awnings to create an arcade where people are at once outside and inside. The Essex Market in the Lower East Side of New York City does not have a side walk extension beyond sandwich boards and signage outside its brick wall. The Essex Street Market facade does not even present pedestrian level windows for those outside to peer in to the interior. The facade is rather an uninviting brick facade, perhaps a planned institutional barrier that Mayor La Guardia desired as he sought to take cart vendors off the sidewalk in an effort to clean up the streets from obstacles and noise. For the exhibition “Lettuce, Artichokes, Red Beets, Mangoes, Broccoli, Honey and Nutmeg: The Essex Street Market as Collaborator” at Cuchifritos curated by Nicolás Dumit Estévez Raful, I have sought to extend the Essex Street Market on to the sidewalk through sound.

There is a long history of market vendors announcing, singing or chanting their goods to the public. On Essex Street before cart vendors were moved off the street and into the market, they would call out their goods, hoping to attract buyers. I imagine that when the market first opened this practice continued. Today, walk through a traditional Latin American market and you will hear various products sung in to the air. To develop my project, I solicited vendors to vocalize their products and the more performative, the better. Only two vendors played along, one eagerly – Rosella Albanese from Pain d’Avignon and another through a bit of coaxing – Yanivis Rodriguez of Luna Brothers. You may listen to each of their recordings here. When I was trying to talk Yanivis into the recording while she worked the register, a shopper began to tell me about her recipes for preparing yams. It was an older Dominican woman, perhaps in her 60s who after describing her recipe, told me about the many health benefits of yams.

As I was having a difficult time convincing vendors to sing or chant their goods, I decided to request a recipe from them. This turned out effective as I’ve collected several recipes from vendors and customers. The final piece is an audio montage that captures a portrait of the Essex Street Market through the voices of vendors and customers alike all recorded within the market. The audio montage is titled Recetas y Gangas (Recipes and Deals).