Come out Saturday to the green space at Division and Bedford, Brooklyn – La Casita Verde – for a fun afternoon of poster making for Sunday’s People’s Climate March. 1-4pm Saturday, September 20th at 451 Bedford.
This image is from “COMPUTER VIRUS CATALOG An illustrated guide to the worst viruses in computer history” founded and curated by Bas van de Poel. Submit more, grow the catalog!
Tomorrow Brooke and I will be riding the food rescue and compost bike around New Haven collecting food for the final event of “Vagaries of the Commons.” Big thanks to curator Sarah Fritchey for lining up participating restaurants and vendors giving us food that would otherwise be thrown away!
11 radio guns from “On Transmitting Ideology” will be on view as part of the exhibition “PLAYING WITH FIRE: Political Interventions, Dissident Acts, and Mischievous Actions” curated by Nicolás Dumit Estévez at El Museo del Barrio from September 6, 2014 – January 3, 2015.
The installation presents eleven wooden guns outfitted with radios broadcasting declarations on freedom and transformation in our society. The broadcast is an audio montage composed from snippets and portions of speeches by Calvin Coolidge, Reagan, Obama, MLK, Enoch Powell, Malcolm X, MacArthur, George Wallace (former governor of Alabama), Barry Goldwater, William F. Buckley and Noam Chomsky – speeches that have helped define contemporary conservative vs liberal ideology. The audio montage is available online: http://ambriente.com/ideology/
“Vagaries of the Commons,” curated by Sarah Fritchey, will be on view July 25 through September 13. Brooke and I are participating in a group show revolving around the concept of the “commons” in today’s increasingly privatized public spaces. The curated artists are cultural producers that interact with the gray zones of private vs public to investigate various social issues.
Our food collection and compost bike for the ongoing project EXCESS NYC is on exhibit and on Saturday, September 13th, we will be collecting food and having a picnic as part of that day’s closing events.
Here’s the full description or go to the Artspace site that also includes links to the artists.
Artists and contributors include: Brad Armstrong, Ricardo Miranda and Brooke Singer; Lani Asuncion and Gary Aronsen; Mengyu Chen; The Elm City Dance Collective; Jason Friedes; Focus Lessness (Michael Romano and Milton Laüfer), Occupy New Haven; Phil Lique; Project Storefronts; Scott Shuldt; and Under 91 Project.
The concept of “the commons” predates the feudal era in early Germanic and Roman settlements, where communal land ownership prevailed. Originally, the concept referred to the public’s interest and right to access essential natural resources that are held in common and not owned privately, including land, water, animals and fish. Gradually, as royalty and then a central government gained power, the notion of communal land ownership disappeared and the concept of “the commons” evolved.
In 2014, this concept is increasingly complex. Legislation pertaining to the regulation and privatization of common space responds to changes in government, the economy, the sciences and our natural surroundings. Also, the concept of the commons extends far into the charted and uncharted vacuums of the digital realm.
This exhibition presents a group of artists, based in and around greater New Haven, who make works that operate within the penumbras and cracks of the legal systems that oversee its “commons”. These grey zones are the flexible and the often vague environments from which the show’s title takes its inspiration
The show identifies four specific sectors and human rights questions addressed by artists practicing in and around New Haven. These include: the material commons (who has the right to order the build and name structures, homes, cities, maps?), the knowledge commons (who has access higher education, public libraries, the internet?), the aesthetic commons (who has the right to define and control image production?) and the affective commons (how are emotions policed and kept public/private?). The essential question that each work asks is: who has the right to have a voice?
The exhibition is organized to mindfully accompany Laureline Kruse’s Mobile Museum Student Apprenticeship Program project, which will share an exhibition space with the show.
I just dug this up from an animation I was working on in 2010.
Following lunch on the second day of the Digital Publishing Innovation Summit, Jason Wagenheim of Teen Vogue took the stage to discuss what Teen Vogue’s mobile strategy to increase audience and traffic. As Kremins of Epicurious pointed out, mobile ad engagement is key while the reader is in store, when it matters most. It is at the moment of shopping while in the store that Teen Vogue can help retail advertisers connect with its audience.
Wagenheim pointed out that 17 year olds have smart phones and she influences the rest of the family, the 17 year old with the smart phone is powerful force that advertisers must successfully target. He stated that by 2018, internet traffic will be 35% mobile and 65% desktop. Social networks function as a mobile gateway, referrals are 25% social, 33% search based and 39% direct.
Although native apps present the advantage of third party APIs, Teen Vogue decided to focus and optimize for mobile web. Since doing so there was a 33% lift in unique visits largely due to batching image resize for mobile web. By 2018, less than .01% of consumer apps will be financially successful.
Wagenheim presented a case study in which a mobile product launched in unison with a sales event. The launch was designed to showcase partner content and drive retail engagement. Targeted coupons were presented via the mobile web app at the moment of sale. The teen would take a picture of the dress and share it along with the coupon id and sales skyrocketed. Wagenheim did make a point that business partners must use their own mobile tools for an ad campaign to succeed for everyone.
Teen Vogue partnered with a couple of developers from Taiwan to create “me girl” that lead to 4 million installs. Users use “me girl” to dress an avatar, see what an outfit looks like and then purchase.
Wagenheim ended his presentation by stating the following keys to success:
- Know your audience’s consumption trends, most visible via mobile web
- Support intuitive behavior through UX development
- Understand internal resources and limitations
- Execute a social conversion strategy
- Plan for change
Following Wagenheim, Hayley Romer of The Atlantic took the stage to discuss “The Role of Premium Publishers Today.” She stated that publishers need radical change without changing who they are. And went on to discuss the paradoxes of programmatic advertising such as:
- sell on quantity versus sell on quality
- advertisers want CPM data but are unwilling pay for it
- shorter is better versus longer is better
- mobile is our downfall versus mobile is our future
Regarding “shorter vs longer” she pointed to the two top stories from 2013 and 2014. In 2013, it was a data visualization simulating “World Births and Deaths in Real-Time.” Whereas in 2014 it has been Ta-Nehisi Coates’s “The Case for Reparations,” a 16,000 word article. This demonstrates that it’s not about shorter or longer being better, but rather presenting compelling content in the right format.
Regarding “mobile downfall vs mobile future,” Romer pointed out that mobile usage is up 43% whereas ad spending breaks down to 7 cents on mobile, 14 cents desktop and 83 cents for print. 2014 banner ad spending is at $10.27 billion and expected to rise to 11.29 billion by 2016. Romer’s keys to success are:
- Strong Concept
- Brainstorm different ways of telling the story based on the medium… what is the right format
She presented the highly successful visualization of red lining in Chicago, because it doesn’t present the data in words, but rather a time-based visualization onto a map of Chicago to visually show the information.
Amongst the weakest speaker at the summit was Mike Germano who presented a Vice commercial, talked about being a Yankees fan and then went on to give a motivational pitch on the importance of fear. He was very charismatic, but really did not present anything of value. And I missed the final speaker Paul Rogers of Liverpool FC who discussed the need of thinking global while acting local as a form of media engagement.
Carolyn Kremins of Epicurious was the fifth speaker on day two. She began by presenting data on the rise of mobile, however advertisers have not figured out how to reach mobile users. The same banner ads that work on the desktop are employed on mobile, however they do not work on the mobile platform. Generally, when people click them, it’s by accident. She did point out that native apps can be highly successful as the Epicurious App demonstrates – #1 in food and lifestyle, 450k sign ups for recipe box in first six weeks and people spend 28 minutes per user over the last month. Due to the nature of mobile, Kremins feels that the future of mobile advertisement is in in-store engagement. Apps that present content – information and coupons when the shopper is walking through a store.
Kremins went on to discuss mobile geo-targeting via iBeacon as the future of shopping. Epicurious has partnered with Target to launch this emerging form of advertising. iBeacon uses blue tooth to connect with the phone app. The iBeacons will be strategically placed throughout the store to present a series of messages from a Welcome message upon entering, a lifestyle message and then an offer notification. Studies show that 2/3 of consumers are okay with marketers using online behavior and information to personalize ads. Hence a personalized shopping experience is likely to be a boon. Rather than receiving unwanted ads randomly upon opening an app, the app will launch at the appropriate time to present useful deals at the moment of shopping. Kremins stated that “contextual shopping is coming. Users are 19x more likely to engage an ad and 16.5x to use an Ad in store and a satisfied user is 6.5x likely to keep the app. The key to Ads is to present a value to users and create transparency of opting-in. The value of the perpetually connected shopper can not be underestimated.
Laura Kenney of YouBeauty.com followed Kremins. The primary point of Kenney’s presentation “What a Difference Your Data Can Make” is the effective use of quizzes to gather data on their users and spin the data into personalized content. She used the term “Information Diet” coined by Clay Johnson in referring to the YouBeauty.com website as the plate, and the content the nourishment. Users engage with the personalized and favorite content first followed by the desert content. Kenney feels that appropriate uses of quizzes can make websites into data machines. Quizzes may be used to connect users with brands while presenting personalized valuable information to the user.
YouBeauty.com knows that their readers are obsessed with body shape, personality, attachment style, lipstick and healthy hair. This insight is a tool to organize and present a successful website. A key to YouBeauty.com’s quizzes has been making quizzes fun to take and useful for the reader to see the quizzes output. Of course as with all these brands, YouBeauty.com has uses with social applications and referred to Pinterest as a “slow burn” whereas FB is a quick spike.
Kenney did warn of too much information and the need to use refined data metrics to understand what information is useful and what works on the site and to get rid of what is not working.
Following YouBeauty.com founder was Tim Clark, senior director of digital media for NASCAR. Clark began by describing failure and the understanding that people do not like change regarding their interfaces. What has worked for NASCAR is “competition based storytelling…” people like to consume drama. The effective formula for NASCAR is:
Quality Consumption = (60% Scroll Page Views + Video Completes) / Visits
This is not merely landing on a page or clicking on a video and viewing the beginning, but actually tracking the depth of consumption for pages as well as videos. Clark identified the peak hours for user spikes as 8am, noon and 6:30pm.
Following NASCAR was Angela Tribelli of Harper Collins. She discussed the transformation of Harper Collins from being “disinter mediated” between themselves and the reader to becoming a platform that connects their authors with the consumers. She broke down 5 myths about book publishing and the ones that I found most interesting are the last three: 1. “Media consumers have short attention span,” 2. “Only fresh content sells – consumers always want what’s next,” 3. “Self publishing will put an end to traditional publishing.” And in response to these myths, Tribelli presented these realities:
- Amongst the top sellers for Harper Collins last year were Veronica Roth’s Divergent series. Each book is approximately 500 pages. Consumers desire immersive reading.
- Regarding “only fresh content” there is an enduring backlist of opportunities, because the classics sell. Amongst the lasting top sellers are The Alchemist, 1988, Brave New World, 1932, To Kill a Mockingbird, 1960, Their Eyes Were Watching God, 1937.
- And regarding the last myth, although self-publishing presents a great opportunity to new writers, Harper Collins value proposition can not be matched, as demonstrated in the image below.
Tribelli sited finding the right audience as the biggest challenge for publishers today, because publishers have traditionally been “disinter mediated.”